Ideology
To develop powerful mind and soul, capacity and sustainable growth of the students, and to lead for the building nation for the future Bangladesh.
Trustworthy - in its representation of its member companies, in the delivery of its operations, and its relationships with its partners and stakeholders
Respected - as the recognized national trade body for the software and IT service industry of Bangladesh
Innovative - in the services it provides through its secretariat, and it undertakes programmes and development initiatives to support the sustainable growth of the sector
Ambitious - in its aims aspirations for the software and IT service industry in Bangladesh
Representative - in embracing companies from across the software and IT service industry of Bangladesh